Every program or event that you host contains an implied commitment — a statement to founders that their time and attention will be worth it. Ask yourself: What commitment are you making to founders?

Program leaders often claim, “We want participants to connect,” but then leave it at that. The truth is, meaningful connection doesn’t just happen. It’s something you design for — intentionally, thoughtfully, and inclusively.

There’s an irony in how many entrepreneur support organizations build programs: While we preach the importance of customer discovery to founders, we often fail to practice this approach in our own work.

Success isn’t just a completed agenda or a full room — it’s the difference your program makes for founders. To understand that difference, you need clear criteria for success and a plan to track growth.