Designing for Connection

Program leaders often claim, “We want participants to connect,” but then leave it at that. The truth is, meaningful connection doesn’t just happen. It’s something you design for — intentionally, thoughtfully, and inclusively.

Building a cohesive cohort doesn’t just mean grouping people together — it means creating a curated experience that fosters genuine connection. Structured exercises, small-group discussions, and collaborative problem-solving give participants shared experiences to bond over. Even simple additions like icebreaker introductions or daily feedback sessions (like “Roses and Thorns”) help participants feel seen, included, and safe to engage. Carefully designed activities help all participants, whether outgoing or more reserved, engage fully.

Connection starts with a foundation of trust, and that begins with you and your team. Set the tone early by modeling openness, active listening, and respect. Be deliberate in how you introduce yourself, respond to questions, and acknowledge participants’ contributions. When leaders are approachable and attentive, participants mirror that behavior, creating the groundwork for authentic engagement.

You can further reinforce trust through clear norms, shared challenges, and consistent opportunities for participants to contribute. Small gestures — checking in, recognizing ideas, celebrating progress — deepen participants’ sense of belonging and turn a cohort of individuals into a cohesive community.

When you design for connection rather than hope for it, your program becomes more than an event — it becomes a network, a support system, and a community that founders carry forward.